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Zyre Collective
Lodge style lobby corner with reclaimed wood, greenery and a vintage Glacier National Park poster

Journal

Notes on hospitality content

Practical, honest guides for hotel, café and rental teams on photography, video and the guest experience.

Overhead view of the Ambler bar and lounge with leather seating, patterned tile and warm lamplightOctober 27, 2026 · 4 min readHow much does hotel photography cost?What drives the price of a hotel shoot, what should always be included, and how to budget for images that keep working long after the shoot day.

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Straight answers to the questions we hear most from hotel and café teams.

Guest room with a warm pine ceiling, crisp white bedding and framed mountain printsOctober 27, 2026 · 4 min readWhat photos does a boutique hotel actually need?A practical shot list for boutique hotels, from the rooms that sell the stay to the small details that make your property feel like no other.Steam rising from the heated outdoor pool at Whitefish Riverfront Resort, with timber balconies and a fire table on the deckOctober 27, 2026 · 4 min readShort form video for hotels: what to post and why it drives bookingsWhy short vertical video has become essential for hotels, which clips perform best, and how to build a month of content from a single shoot.Cognac leather armchairs on patterned tile in the Ambler lounge beneath its illuminated signOctober 27, 2026 · 4 min readHow to prepare your property for a photo shootA practical checklist for the weeks before, the day before and the morning of your shoot, so your property looks its very best on camera.Crispy wings with dipping sauces and a pink cocktail on a table beside a teal velvet booth at AmblerOctober 27, 2026 · 4 min readHotel photos that convert: rooms, food, and guest experience shotsThe room, food and guest experience images that turn browsers into bookings, and how to order them so every listing tells a compelling story.Espresso poured over an iced latte, caught mid swirlOctober 27, 2026 · 4 min readHow cafés can use photography to grow on Instagram and GoogleWhat to photograph, where to post it and how often, so your café looks as good online as it feels in person, on Instagram and on Google.
The Whitefish River winding between snowy banks and pine trees under a soft winter sky

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